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Sorority Life
At Playdom, I worked on Sorority Life, a wildly popular dress-up game that ran from 2009 to 2014. I handled production art and art direction across all areas — character and environment design, animation, and marketing — helping define the game's ever-evolving fashion-forward world and social appeal.
Sorority Life — a fashion-forward social RPG that defined a genre for five years.
Overview
In-game view — players built out their sorority, competed in style, and climbed the social ladder.
Overview
Art assets spanning hair, dresses, accessories, and even boyfriends — a constant pipeline of fashion-forward content keeping the game fresh and players engaged.
A selection of production art — the endless variety of items that kept players coming back. Click to enlarge.
Art Assets
Each location came with its own mini games and exclusive items — rewarding players with dresses and accessories they couldn't get anywhere else.
Tokyo — one of the game's destination locations, complete with exclusive regional fashion drops.
Locations
Sumo wrestling mini game animation — one of the game's more unexpected (and beloved) moments.
Mini Games
Physical marketing materials — calendar and sticker sheet produced for player engagement campaigns. Click to enlarge.
Marketing
