Content Strategy · 3D Animation · Marketing

Kigu Channel

To build enthusiasm around the Super Champs franchise, we took Kigu — one of the game's flagship characters — and launched her as a standalone TikTok personality. Working with an in-house team of a producer, 3D artist, and 3D animator, we built a one-video-a-week pipeline from August 2023 to August 2024. We explored every production shortcut — motion capture, procedural animation, off-the-shelf rigs — but it was Maya and Redshift rendering that gave us the quality and speed we needed. The result: nearly half a million followers and over a million views in under a year.