eCommerce · Campaign

5 Dads 5 Stories

For Father's Day, Cotton the First launched #DADSTORIES — a campaign I built from concept to execution. I interviewed five dads from our customer community, turning their stories into videos, blog posts, and weekly email marketing that ran leading up to Father's Day.

Role
Creative Director
Company
Cotton the First
Year
2020
#DadStories — The hardest job I've ever loved
Email Campaign
Steve C — The hardest job I've ever loved Eduardo — Being a Father is like being a Mother Charles B — The First Smile Tyler & Dominic — Two Dads and a Baby Boy! Mr. Kuo — A Dad with a Special Sweatshirt
Five weekly emails, each featuring a different dad from the Cotton the First community — running from late May through Father's Day. Email
Interview Videos
Meet Steve C — The hardest job I've ever loved Steve C
Play
Meet Eduardo — Stay-at-home Dad experience Eduardo
Play
Meet Charles B — New Dad Charles B
Play
Meet Tyler & Dominic — Two Dads and a Baby Boy Tyler & Dominic
Play
Meet Mr. Kuo — A dad with a special sweatshirt Mr. Kuo
Play
Five short-form interview videos produced and directed for the #DadStories campaign — each dad sharing what fatherhood means to them. Video
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