eCommerce · Collaboration

SFSPCA x Cotton the First

A holiday capsule collection in partnership with the San Francisco SPCA and Macy's — limited-edition dress shirts featuring custom pet embroidery, with 10% of proceeds benefiting animal welfare. I led the creative from concept through retail launch.

Role
Creative Director
Company
Cotton the First
Year
2019
SFSPCA x Cotton the First — Adopt-a-Shirt limited edition capsule
Campaign Creative
SFSPCA x Cotton the First — Adopt-a-Shirt banner SFSPCA x Cotton the First — Limited Edition banner
Adopt-a-Shirt capsule — two limited-edition shirts with SPCA branding
Campaign banners for the Adopt-a-Shirt holiday capsule — a limited-edition collaboration between Cotton the First and the San Francisco SPCA, with 10% of proceeds donated to animal welfare. Campaign
Product
Cotton the First SPCA shirt closeup — blue colorway with cat and dog print, brand tag Both colorways side by side — blue and gray SPCA capsule shirts
SPCA-Inspired Holiday Capsule 2019 — Macy's x SF SPCA x Cotton the First
Two limited-edition colorways — blue and gray — printed with hand-drawn cat and dog motifs. Each shirt featured custom pet embroidery and was sold exclusively through Macy's during the holiday season. Product
Custom Embroidery
Custom pet embroidery — Sachiko the Shiba Inu stitched on shirt Hand-embroidering Cooper the Corgi onto a shirt Embroidery machine stitching Oliver the Chihuahua onto a shirt
Embroidery machine stitching Dunn the Schnauzer onto two shirts Shiba Inu inspecting pet embroidery design cards
Each Adopt-a-Shirt order included a custom pet portrait embroidered by hand or machine — customers chose their pet's breed, placement, and name for a one-of-a-kind shirt. Craft
Lifestyle Photography
Woman wearing SPCA shirt with Cooper the Corgi embroidery, holding a Corgi Back view — Cooper embroidery detail on teal plaid shirt with Corgi
Man walking Sachiko the Shiba Inu in SPCA embroidered shirt Sachiko the Shiba Inu smiling with owner wearing SPCA embroidered shirt
Lifestyle shoots featuring real pet owners and their dogs wearing custom Adopt-a-Shirt embroidery — Cooper the Corgi and Sachiko the Shiba Inu in San Francisco. Photography
eCommerce Experience
Shopify product customizer — Step 1: Choose embroidery position, front Shopify product customizer — Step 2: Choose pet portrait, dog or cat
A custom Shopify product experience let customers personalize their shirt — choosing embroidery placement (front or back), pet type (dog or cat), and portrait style, with 10% of the extra charge going directly to SF SPCA. UX
Macy's Retail Pop-Up
Cotton the First display at Macy's — mannequin wearing SPCA capsule shirt with holiday decor Cotton the First mannequin and shirt rack at Macy's holiday pop-up
Cotton the First shirt rack at Macy's — full collection on display during holiday season Macy's holiday display — Christmas tree with Cotton the First capsule in background
The Adopt-a-Shirt capsule launched as a holiday pop-up inside Macy's — the first physical retail presence for Cotton the First, running November through December 2019. Retail
Community
Armin the Shiba Inu with custom Cotton the First tote bag Dunn the Schnauzer with owner wearing custom embroidered Cotton the First shirt SPCA-Inspired Holiday Collection — full campaign layout
Customers shared photos of their pets alongside their custom Adopt-a-Shirt orders — building an organic community around the collaboration and the SF SPCA mission. Community
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