Gaming · Mobile
Bakery Blitz
Bakery Blitz is a whimsical baking game where players whip up sweets in an airship run by the main character Sugar. As Art Director at Rockyou Inc., I led the team in crafting a cozy, ingredient-focused world that felt both magical and handmade.
Bakery Blitz
Mobile · Super Champs
Five shipped screens from the live game.
App
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Bakery Blitz — gameplay overview.
Gameplay
The final kitchen uses the same materials as the protagonist's airship — wood, rope, ceramic, and hand-stitched fabric — grounding the space in her world and making the environment feel lived-in and believable.
Art Direction
The simpler solution also allowed the team to scale appliance upgrade options and create a distinct visual differentiation.
System Design
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Cooking animations that play inside a stylized bubble — one scalable system working seamlessly across all upgrade levels.
Animation
Working closely with Product and Design, using brainstorms and visual guides to align on each land — building shared ownership and shaping the vision together.
Process
With the visual guides in place, the team translated them into fully realized assets — land designs, food stations, bakeries, and characters.
Final Art
Character designs from the Bakery Blitz roster.
Characters
A storybook mode inspired by the nostalgic charm of Disney's Golden Books — adding warmth and narrative to the game.
Storybook Mode
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Launch trailer — working with an external team while overseeing storyboards, 3D models, lighting, and composition. Our Creative Director led the vision; we ensured visual quality and consistency throughout.
Trailer